Brief / Subject
Modernize Monbana’s visual identity while preserving its warm, family-oriented, and indulgent DNA through the redesign of the logo and its graphic applications (packaging, signage, merchandising).
Response / Realization
The concept is based on a return to the brand’s origins, revisiting Monbana’s iconic symbols: the chocolate square and the cocoa powders once served in cafés. The new identity combines soft typography and rich, comforting tones, creating a warm, timeless, and authentic image that remains true to the brand’s heritage while giving it a contemporary appeal.